PRIVACY POLICY
To Users (as defined below), we inform you that the following Privacy Notice applies to you by simply using or accessing any of the web pages, web and mobile applications, software, and general applications that make up the backdoor.com.mx Portal (hereinafter collectively and indistinctly referred to as the “Portal”). Therefore, we will understand that you accept and agree to comply with it. If you do not agree with the Privacy Notice and/or the Terms and Conditions made available to you, you must refrain from accessing or using the Portal.
The User, understood as the person who uses or accesses the Portal via a computer and/or any communication device (hereinafter the “User”), fully and unreservedly accepts each and every provision of this Privacy Notice.
DATA CONTROLLER
At Grupo Backdoor SAS de CV (hereinafter the “Company”), the security of our Users is a priority. We protect your personal data through the use, application, and maintenance of high-level technical, physical, and administrative security measures.
As a User, you can choose from a wide range of products and services through our Portal, knowing that your personal data will be protected and handled confidentially. The Company, as well as its subsidiaries, affiliates, parent companies, and associated entities, is the DATA CONTROLLER responsible for collecting, processing, and/or using the personal data you provide through the Portal.
CONTROLLER’S ADDRESS
For the purposes of this privacy notice, the Company declares the following address:
Avenida Roble 660, Col. Valle del Campestre, San Pedro Garza García, N.L., 66265, Mexico.
PERSONAL DATA THAT MAY BE COLLECTED
The personal data that the Company may collect from the User when using the Portal and/or contracting our services and products includes:
Name
Phone number
Email address
Physical address
PURPOSES FOR PROCESSING YOUR PERSONAL DATA
The personal data collected by the Company will be used for the following purposes:
To ensure the quality of our services.
To build records, databases, and systems necessary to carry out operations and services;
To claim the delivery of prizes and/or promotions;
For internal analysis.
Additionally, your personal data may be used for the following secondary purposes:
Marketing, advertising, and commercial prospecting;
Offering other products and services of the Company or any of its affiliates, subsidiaries, parent companies, associated entities, agents, or partners;
Sending you promotions for other goods, services, and/or products;
Conducting statistical analysis, generating information models and/or current and predictive behavioral profiles;
Participation in surveys, raffles, and promotions.
OPTIONS AND MEANS TO LIMIT THE USE OR DISCLOSURE OF YOUR DATA
The Company has implemented administrative, technical, and physical security measures to protect your personal data. We also require our service providers to comply with these standards. You can limit the use or disclosure of your data by sending an email to:
📩 contacto@backdoor.com.mx
Include your full name and specify which data you do not want to be disclosed. If your request is valid, your information will be added to our exclusion list.
MEANS TO EXERCISE YOUR ARCO RIGHTS
You may exercise your rights of Access, Rectification, Cancellation, or Opposition (“ARCO Rights”) by sending an email to:
📩 contacto@backdoor.com.mx
To do so, you (or your legal representative) must submit the request with the following:
Full name of the user or data subject.
Address or other contact method for response.
Documents proving your identity (INE or passport) and, if applicable, legal representation.
A description of the data and the ARCO right(s) you wish to exercise.
If any required documents are missing or contain errors, the Company will notify you within 3 business days and request the necessary corrections. You will have 5 business days to provide the updated information. If not received within that time, your request will be considered as not submitted.
TRANSFER OF PERSONAL DATA
The Company may disclose your personal data to third parties who need it to fulfill the services or products offered.
Additionally, the Company may disclose your data to competent authorities as required by applicable law. Any transfer of personal data without consent will be done in accordance with Article 37 of the LFPDPPP.
WEB BEACONS
The Company may use tracking technologies such as web beacons, similar to cookies, to collect data about your visits to the Portal. These are small electronic images embedded in content or emails, usually invisible to Users, that help provide a more personalized experience.
If you disagree with these technologies, you may change your browser settings.
CHANGES TO THE PRIVACY NOTICE
This Privacy Notice may be modified, updated, or changed due to legal requirements, Company needs, product or service updates, privacy practices, changes in our business model, or other reasons.
Any changes will be communicated via: written notice to your address; email; SMS; messages through the Portal or any electronic medium used to conduct operations; or publications in widely circulated newspapers near the Company’s registered office.
